{"id":11223,"date":"2026-07-13T11:10:59","date_gmt":"2026-07-13T08:10:59","guid":{"rendered":"https:\/\/novatalks.ai\/blog\/big-data-in-marketing-how-data-helps-you-understand-customers\/"},"modified":"2026-08-08T00:19:51","modified_gmt":"2026-08-07T21:19:51","slug":"big-data-in-marketing","status":"publish","type":"post","link":"https:\/\/novatalks.ai\/az\/blog\/big-data-in-marketing\/","title":{"rendered":"Marketinqd\u0259 Big Data: M\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">C\u0259mi on il \u0259vv\u0259l marketoloqlar \u0259sas\u0259n intuisiyaya, fokus qruplar\u0131na v\u0259 &#8220;orta statistik al\u0131c\u0131&#8221;n\u0131n \u00fcmumil\u0259\u015fdirilmi\u015f profilin\u0259 g\u00fcv\u0259nirdil\u0259r. Bu g\u00fcn is\u0259 h\u0259r \u015fey f\u0259rqlidir: h\u0259r klik, s\u0259hif\u0259y\u0259 bax\u0131\u015f, s\u0259b\u0259t\u0259 \u0259lav\u0259 edil\u0259n m\u0259hsul v\u0259 h\u0259tta \u00f6d\u0259ni\u015f etm\u0259zd\u0259n \u0259vv\u0259l yaranan bir ne\u00e7\u0259 saniy\u0259lik t\u0259r\u0259dd\u00fcd bel\u0259 r\u0259q\u0259msal iz burax\u0131r. Milyonlarla insan\u0131n m\u0259lumatlar\u0131 bir araya g\u0259tirildikd\u0259 bu izl\u0259r <strong>Big Data<\/strong>-n\u0131 \u2014 marketinqi t\u0259xminl\u0259r s\u0259n\u0259tind\u0259n real m\u00fc\u015ft\u0259ri davran\u0131\u015f\u0131na \u0259saslanan d\u0259qiq bir sah\u0259y\u0259 \u00e7evir\u0259n b\u00f6y\u00fck h\u0259cmli m\u0259lumatlar\u0131 formala\u015fd\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu m\u0259qal\u0259d\u0259 <strong>Big Data<\/strong> anlay\u0131\u015f\u0131n\u0131 sad\u0259 dill\u0259 izah ed\u0259c\u0259k, \u015firk\u0259tl\u0259rin bu m\u0259lumatlar\u0131 haradan \u0259ld\u0259 etdiyini, hans\u0131 analitika n\u00f6vl\u0259rinin m\u00f6vcud oldu\u011funu v\u0259 \u0259n \u0259sas\u0131, m\u0259lumatlar\u0131n biznesl\u0259r\u0259 m\u00fc\u015ft\u0259ril\u0259rini \u2014 onlar\u0131n ehtiyaclar\u0131n\u0131, motivasiyalar\u0131n\u0131 v\u0259 n\u00f6vb\u0259ti add\u0131mlar\u0131n\u0131 \u2014 daha d\u0259rind\u0259n anlama\u011fa nec\u0259 k\u00f6m\u0259k etdiyini n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259c\u0259yik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Big Data n\u0259dir? Sad\u0259 dill\u0259<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Big Data<\/strong> el\u0259 b\u00f6y\u00fck h\u0259cmli, y\u00fcks\u0259k s\u00fcr\u0259tl\u0259 yaranan v\u0259 m\u00fcxt\u0259lif formatlarda olan m\u0259lumat toplusudur ki, onlar\u0131 elektron c\u0259dv\u0259ll\u0259r kimi \u0259n\u0259n\u0259vi al\u0259tl\u0259rl\u0259 art\u0131q s\u0259m\u0259r\u0259li \u015f\u0259kild\u0259 emal etm\u0259k m\u00fcmk\u00fcn olmur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketinqd\u0259 bu, sad\u0259, lakin m\u00fch\u00fcm bir d\u0259yi\u015fikliyi ifad\u0259 edir: art\u0131q bir m\u00fc\u015ft\u0259rinin davran\u0131\u015f\u0131n\u0131 deyil, b\u00fct\u00fcn auditoriyan\u0131n davran\u0131\u015f\u0131n\u0131 eyni anda t\u0259hlil etm\u0259k v\u0259 h\u0259min m\u0259lumat ax\u0131n\u0131nda adi g\u00f6zl\u0259 dem\u0259k olar ki, g\u00f6r\u00fcnm\u0259y\u0259n qanunauy\u011funluqlar\u0131 a\u015fkar etm\u0259k m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fn\u0259n\u0259vi olaraq <strong>Big Data<\/strong> <strong>5V<\/strong> konsepsiyas\u0131 il\u0259 xarakteriz\u0259 olunur \u2014 bu, b\u00f6y\u00fck m\u0259lumatlar\u0131n be\u015f \u0259sas x\u00fcsusiyy\u0259tini t\u0259svir edir.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>X\u00fcsusiyy\u0259t<\/th><th>N\u0259 dem\u0259kdir<\/th><th>Marketinqd\u0259 n\u00fcmun\u0259<\/th><\/tr><\/thead><tbody><tr><td><strong>Volume (H\u0259cm)<\/strong><\/td><td>\u0130stifad\u0259\u00e7il\u0259r t\u0259r\u0259find\u0259n h\u0259r g\u00fcn yarad\u0131lan b\u00f6y\u00fck h\u0259cmd\u0259 m\u0259lumat<\/td><td>Onlayn ma\u011fazada milyonlarla al\u0131\u015f, bax\u0131\u015f v\u0259 klik<\/td><\/tr><tr><td><strong>Velocity (S\u00fcr\u0259t)<\/strong><\/td><td>M\u0259lumatlar\u0131n dem\u0259k olar ki, real vaxt rejimind\u0259 yaranmas\u0131 v\u0259 emal olunmas\u0131<\/td><td>\u0130stifad\u0259\u00e7i m\u0259hsula baxd\u0131qdan d\u0259rhal sonra t\u00f6vsiy\u0259l\u0259rin yenil\u0259nm\u0259si<\/td><\/tr><tr><td><strong>Variety (M\u00fcxt\u0259liflik)<\/strong><\/td><td>M\u00fcxt\u0259lif m\u0259nb\u0259l\u0259rd\u0259n g\u0259l\u0259n strukturla\u015fd\u0131r\u0131lm\u0131\u015f v\u0259 strukturla\u015fd\u0131r\u0131lmam\u0131\u015f m\u0259lumatlar<\/td><td>R\u0259y m\u0259tnl\u0259ri, videolar, b\u0259y\u0259nm\u0259l\u0259r, al\u0131\u015f tarix\u00e7\u0259si, geolokasiya<\/td><\/tr><tr><td><strong>Veracity (Etibarl\u0131l\u0131q)<\/strong><\/td><td>M\u0259lumatlar\u0131n keyfiyy\u0259ti v\u0259 etibarl\u0131l\u0131\u011f\u0131, o c\u00fcml\u0259d\u0259n &#8220;s\u0259s-k\u00fcy\u00fcn&#8221; aradan qald\u0131r\u0131lmas\u0131<\/td><td>CRM sistemind\u0259n dublikatlar\u0131n, botlar\u0131n v\u0259 s\u0259hv qeydl\u0259rin silinm\u0259si<\/td><\/tr><tr><td><strong>Value (D\u0259y\u0259r)<\/strong><\/td><td>M\u0259lumatlar\u0131n biznes\u0259 g\u0259tirdiyi real fayda<\/td><td>Daha d\u0259qiq t\u0259klifl\u0259r say\u0259sind\u0259 konversiyan\u0131n artmas\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fsas fikir sad\u0259dir: d\u0259y\u0259r m\u0259lumatlar\u0131n sad\u0259c\u0259 toplanmas\u0131nda deyil, onlar\u0131n d\u00fczg\u00fcn q\u0259rarlara \u00e7evrilm\u0259sind\u0259dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analiz olunmayan terabaytlarla m\u0259lumat sad\u0259c\u0259 saxlama x\u0259rcl\u0259ridir. Buna g\u00f6r\u0259 d\u0259 sonuncu meyar \u2014 <strong>Value (D\u0259y\u0259r)<\/strong> \u2014 \u0259n vacib hesab olunur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fg\u0259r bu m\u00f6vzunu yeni \u00f6yr\u0259nm\u0259y\u0259 ba\u015flay\u0131rs\u0131n\u0131zsa, \u0259vv\u0259lc\u0259 <strong>Big Data analitikas\u0131 n\u0259dir v\u0259 nec\u0259 istifad\u0259 olunur<\/strong> m\u00f6vzusuna h\u0259sr olunmu\u015f daha geni\u015f icmal\u0131m\u0131z\u0131 oxuma\u011f\u0131 t\u00f6vsiy\u0259 edirik. H\u0259min m\u0259qal\u0259d\u0259 Big Data, z\u0259ng analitikas\u0131 v\u0259 onlar\u0131n praktik t\u0259tbiq sah\u0259l\u0259rinin \u0259saslar\u0131n\u0131 izah edirik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Niy\u0259 m\u0259lumat marketinqin \u0259sas valyutas\u0131na \u00e7evrilib?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stifad\u0259\u00e7il\u0259rin h\u0259r g\u00fcn yaratd\u0131\u011f\u0131 m\u0259lumatlar\u0131n h\u0259cmi eksponent s\u00fcr\u0259tl\u0259 art\u0131r. Brendl\u0259 h\u0259r bir qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 yeni m\u0259lumat yarad\u0131r. Bel\u0259 \u015f\u0259raitd\u0259 r\u0259qab\u0259t art\u0131q daha \u00e7ox m\u0259lumata sahib olmaq u\u011frunda deyil, onu daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259k v\u0259 daha s\u00fcr\u0259tli q\u0259rarlara \u00e7evirm\u0259k u\u011frundad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259hz buna g\u00f6r\u0259 m\u0259lumatlarla i\u015fl\u0259m\u0259k art\u0131q yaln\u0131z b\u00f6y\u00fck korporasiyalar\u0131n \u00fcst\u00fcnl\u00fcy\u00fc deyil, marketinqin \u0259sas bacar\u0131qlar\u0131ndan birin\u0259 \u00e7evrilib. M\u00fc\u015ft\u0259ri davran\u0131\u015f\u0131n\u0131 sistemli \u015f\u0259kild\u0259 t\u0259hlil ed\u0259n \u015firk\u0259tl\u0259r onlar\u0131n ehtiyaclar\u0131n\u0131 daha d\u0259qiq m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259, reklam b\u00fcdc\u0259l\u0259rind\u0259n daha s\u0259m\u0259r\u0259li istifad\u0259 ed\u0259 v\u0259 auditoriyalar\u0131 il\u0259 daha g\u00fccl\u00fc m\u00fcnasib\u0259tl\u0259r qura bilirl\u0259r. Bu da biznesl\u0259rin niy\u0259 m\u0259lumatlara investisiya qoymal\u0131 olduqlar\u0131n\u0131n praktik cavab\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u015eirk\u0259tl\u0259r m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131n\u0131 haradan \u0259ld\u0259 edirl\u0259r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259lumat\u0131 t\u0259hlil etm\u0259zd\u0259n \u0259vv\u0259l onu toplamaq laz\u0131md\u0131r. M\u0259lumat m\u0259nb\u0259l\u0259ri d\u00fc\u015f\u00fcnd\u00fcy\u00fcn\u00fczd\u0259n daha \u00e7oxdur v\u0259 onlar\u0131n h\u0259r biri m\u00fc\u015ft\u0259ri profilini tamamlayan ayr\u0131ca bir detal t\u0259qdim edir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259n\u015f\u0259yin\u0259 g\u00f6r\u0259 m\u0259lumatlar ad\u0259t\u0259n \u00fc\u00e7 qrupa b\u00f6l\u00fcn\u00fcr.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First-party data<\/strong> \u2014 \u015firk\u0259tin birba\u015fa toplad\u0131\u011f\u0131 m\u0259lumatlar: veb-saytdak\u0131 davran\u0131\u015f, al\u0131\u015f tarix\u00e7\u0259si v\u0259 CRM m\u0259lumatlar\u0131. Bunlar tamamil\u0259 \u015firk\u0259t\u0259 m\u0259xsus oldu\u011fu \u00fc\u00e7\u00fcn \u0259n d\u0259y\u0259rli v\u0259 etibarl\u0131 m\u0259lumat n\u00f6v\u00fcd\u00fcr.<\/li>\n\n\n\n<li><strong>Second-party data<\/strong> \u2014 etibarl\u0131 t\u0259r\u0259fda\u015f\u0131n raz\u0131la\u015fma \u0259sas\u0131nda payla\u015fd\u0131\u011f\u0131 \u00f6z <strong>first-party<\/strong> m\u0259lumatlar\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Third-party data<\/strong> \u2014 xarici provayderl\u0259r t\u0259r\u0259find\u0259n toplanm\u0131\u015f \u00fcmumil\u0259\u015fdirilmi\u015f m\u0259lumatlard\u0131r. M\u0259xfilik t\u0259l\u0259bl\u0259rinin s\u0259rtl\u0259\u015fm\u0259si v\u0259 brauzerl\u0259rin \u00fc\u00e7\u00fcnc\u00fc t\u0259r\u0259f kukil\u0259rind\u0259n (third-party cookies) imtina etm\u0259si s\u0259b\u0259bind\u0259n bu m\u0259lumatlar\u0131n rolu t\u0259dric\u0259n azal\u0131r.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259zmununa g\u00f6r\u0259 is\u0259 m\u0259lumat m\u0259nb\u0259l\u0259ri a\u015fa\u011f\u0131dak\u0131 kimi qrupla\u015fd\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>M\u0259lumat n\u00f6v\u00fc<\/th><th>M\u0259nb\u0259<\/th><th>M\u00fc\u015ft\u0259ri haqq\u0131nda n\u0259 g\u00f6st\u0259rir<\/th><\/tr><\/thead><tbody><tr><td><strong>Davran\u0131\u015f m\u0259lumatlar\u0131<\/strong><\/td><td>Veb-sayt, mobil t\u0259tbiq, e-po\u00e7t, reklam<\/td><td>\u0130stifad\u0259\u00e7inin n\u0259 il\u0259 maraqland\u0131\u011f\u0131n\u0131, nec\u0259 axtar\u0131\u015f etdiyini v\u0259 nec\u0259 q\u0259rar verdiyini<\/td><\/tr><tr><td><strong>Tranzaksiya m\u0259lumatlar\u0131<\/strong><\/td><td>Al\u0131\u015flar, sifari\u015fl\u0259r, geri qaytarmalar<\/td><td>N\u0259yi, n\u0259 vaxt v\u0259 n\u0259 q\u0259d\u0259r tez-tez ald\u0131\u011f\u0131n\u0131, h\u0259m\u00e7inin orta sifari\u015f m\u0259bl\u0259\u011fini<\/td><\/tr><tr><td><strong>Demoqrafik m\u0259lumatlar<\/strong><\/td><td>Qeydiyyat, formalar, profill\u0259r<\/td><td>Ya\u015f, \u015f\u0259h\u0259r, cins, dil v\u0259 \u0259sas maraqlar<\/td><\/tr><tr><td><strong>Kontekst m\u0259lumatlar\u0131<\/strong><\/td><td>Cihaz, vaxt, geolokasiya<\/td><td>M\u00fc\u015ft\u0259rinin q\u0259rar\u0131 hans\u0131 \u015f\u0259raitd\u0259 verdiyini<\/td><\/tr><tr><td><strong>\u018fks \u0259laq\u0259 m\u0259lumatlar\u0131<\/strong><\/td><td>R\u0259yl\u0259r, sor\u011fular, m\u00fc\u015ft\u0259ri d\u0259st\u0259yi<\/td><td>M\u00fc\u015ft\u0259ril\u0259rin n\u0259yi b\u0259y\u0259ndiyini v\u0259 onlar\u0131 n\u0259yin narahat etdiyini<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Burada x\u00fcsusi diqq\u0259t yetirilm\u0259li olan vacib bir prinsip var: m\u00fcxt\u0259lif sisteml\u0259rd\u0259 saxlan\u0131lan par\u00e7alanm\u0131\u015f m\u0259lumatlar\u0131n d\u0259y\u0259ri m\u0259hduddur. \u018fsl g\u00fcc davran\u0131\u015f, tranzaksiya v\u0259 demoqrafik m\u0259lumatlar vahid m\u00fc\u015ft\u0259ri profilind\u0259 birl\u0259\u015fdirildikd\u0259 ortaya \u00e7\u0131x\u0131r. N\u00f6vb\u0259ti b\u00f6lm\u0259d\u0259 m\u0259hz bundan dan\u0131\u015faca\u011f\u0131q.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Big Data biznesl\u0259r\u0259 m\u00fc\u015ft\u0259ril\u0259ri anlama\u011fa nec\u0259 k\u00f6m\u0259k edir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ndi is\u0259 \u0259sas m\u0259s\u0259l\u0259y\u0259 ke\u00e7\u0259k. Big Data-n\u0131n abstrakt &#8220;auditoriya&#8221; anlay\u0131\u015f\u0131n\u0131 proqnozla\u015fd\u0131r\u0131la bil\u0259n ehtiyaclar\u0131 olan real insanlara \u00e7evirm\u0259sinin \u0259sas yollar\u0131 bunlard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Auditoriyan\u0131n seqmentl\u0259\u015fdirilm\u0259si<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259lumatlar say\u0259sind\u0259 art\u0131q yaln\u0131z bir \u00fcmumil\u0259\u015fdirilmi\u015f &#8220;ideal al\u0131c\u0131&#8221; profilin\u0259 \u0259saslanma\u011fa ehtiyac qalm\u0131r. Auditoriyan\u0131 davran\u0131\u015f\u0131na, d\u0259y\u0259rin\u0259, m\u00fc\u015ft\u0259ri h\u0259yat d\u00f6vr\u00fcnd\u0259ki m\u0259rh\u0259l\u0259sin\u0259 v\u0259 ya al\u0131\u015fa haz\u0131rl\u0131q s\u0259viyy\u0259sin\u0259 g\u00f6r\u0259 onlarla d\u0259qiq mikroseqment\u0259 b\u00f6lm\u0259k m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259s\u0259l\u0259n, alqoritml\u0259r m\u0259hsula m\u00fct\u0259madi baxan, lakin qiym\u0259t s\u0259b\u0259bind\u0259n onu almayan m\u00fc\u015ft\u0259ril\u0259r qrupunu avtomatik m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259r. Daha sonra m\u0259hz h\u0259min qrupa f\u0259rdil\u0259\u015fdirilmi\u015f endirim t\u0259klifi g\u00f6st\u0259rilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bel\u0259 seqmentl\u0259\u015fdirm\u0259 dinamikdir: m\u00fc\u015ft\u0259ril\u0259r davran\u0131\u015flar\u0131 d\u0259yi\u015fdikc\u0259 avtomatik olaraq bir qrupdan dig\u0259rin\u0259 ke\u00e7ir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259sinin f\u0259rdil\u0259\u015fdirilm\u0259si<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">F\u0259rdil\u0259\u015fdirm\u0259 m\u0259lumatlarla i\u015fl\u0259m\u0259yin \u0259n g\u00f6r\u00fcn\u0259n n\u0259tic\u0259l\u0259rind\u0259n biridir. Bax\u0131\u015f v\u0259 al\u0131\u015f tarix\u00e7\u0259sin\u0259 \u0259sas\u0259n sistem f\u0259rdi m\u0259hsul t\u00f6vsiy\u0259l\u0259ri haz\u0131rlaya, uy\u011fun e-po\u00e7t kampaniyalar\u0131 se\u00e7\u0259, ana s\u0259hif\u0259nin m\u0259zmununu d\u0259yi\u015f\u0259 v\u0259 konkret istifad\u0259\u00e7ini \u0259n \u00e7ox maraqland\u0131racaq t\u0259klifi g\u00f6st\u0259r\u0259 bil\u0259r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunun klassik n\u00fcmun\u0259si b\u00f6y\u00fck marketpleysl\u0259rd\u0259 v\u0259 striminq platformalar\u0131nda istifad\u0259 olunan t\u00f6vsiy\u0259 lentl\u0259ridir. Bu platformalarda bax\u0131\u015flar\u0131n v\u0259 al\u0131\u015flar\u0131n \u0259h\u0259miyy\u0259tli hiss\u0259si m\u0259hz f\u0259rdil\u0259\u015fdirilmi\u015f t\u00f6vsiy\u0259l\u0259r hesab\u0131na ba\u015f verir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Davran\u0131\u015f\u0131n v\u0259 ehtiyaclar\u0131n proqnozla\u015fd\u0131r\u0131lmas\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Burada \u0259sas sual art\u0131q &#8220;M\u00fc\u015ft\u0259ri n\u0259 etdi?&#8221; deyil, <strong>&#8220;M\u00fc\u015ft\u0259ri n\u00f6vb\u0259ti add\u0131mda n\u0259 ed\u0259c\u0259k?&#8221;<\/strong> olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proqnozla\u015fd\u0131r\u0131c\u0131 analitika \u0259vv\u0259lki davran\u0131\u015f n\u00fcmun\u0259l\u0259rind\u0259n istifad\u0259 ed\u0259r\u0259k n\u00f6vb\u0259ti al\u0131\u015f\u0131n ehtimal\u0131n\u0131, m\u00fc\u015ft\u0259ri il\u0259 \u0259laq\u0259 saxlamaq \u00fc\u00e7\u00fcn \u0259n uy\u011fun vaxt\u0131, onun hans\u0131 m\u0259hsul kateqoriyas\u0131na maraq g\u00f6st\u0259r\u0259 bil\u0259c\u0259yini v\u0259 h\u0259tta g\u00f6zl\u0259nil\u0259n sifari\u015f m\u0259bl\u0259\u011fini proqnozla\u015fd\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yana\u015fma marketoloqlara qabaqlay\u0131c\u0131 h\u0259r\u0259k\u0259t etm\u0259y\u0259 imkan verir: m\u00fc\u015ft\u0259ri m\u0259hsulu aktiv \u015f\u0259kild\u0259 axtarma\u011fa ba\u015flamazdan \u0259vv\u0259l ona uy\u011fun t\u0259klif t\u0259qdim etm\u0259k olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vahid m\u00fc\u015ft\u0259ri profili \u2014 Customer 360<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eyni istifad\u0259\u00e7i veb-sayta telefondan daxil ola, e-po\u00e7tu noutbukda a\u00e7a v\u0259 al\u0131\u015f\u0131n\u0131 mobil t\u0259tbiq vasit\u0259sil\u0259 ed\u0259 bil\u0259r. M\u0259lumatlar birl\u0259\u015fdirilm\u0259dikd\u0259 sistem bunlar\u0131 \u00fc\u00e7 f\u0259rqli insan kimi q\u0259bul ed\u0259 bil\u0259r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Big Data<\/strong> texnologiyalar\u0131 b\u00fct\u00fcn bu qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259ri vahid profil alt\u0131nda birl\u0259\u015fdirir. Bu yana\u015fma <strong>Customer 360<\/strong> modeli adlan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0259tic\u0259d\u0259 \u015firk\u0259t m\u00fc\u015ft\u0259rinin brendl\u0259 ilk t\u0259mas\u0131ndan t\u0259krar al\u0131\u015flara q\u0259d\u0259r b\u00fct\u00fcn yolunu g\u00f6r\u0259 bilir. Bu is\u0259 b\u00fct\u00fcn kommunikasiya kanallar\u0131 \u00fczr\u0259 ard\u0131c\u0131l v\u0259 vahid m\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259si yaratma\u011fa imkan verir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015ft\u0259ri itkisini proqnozla\u015fd\u0131rmaq v\u0259 onlar\u0131 saxlamaq<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6vcud m\u00fc\u015ft\u0259rini qorumaq dem\u0259k olar ki, h\u0259mi\u015f\u0259 yeni m\u00fc\u015ft\u0259ri c\u0259lb etm\u0259kd\u0259n daha s\u0259rf\u0259lidir. M\u0259lumatlar brend\u0259 mara\u011f\u0131n azalmas\u0131n\u0131n ilk \u0259lam\u0259tl\u0259rini vaxt\u0131nda a\u015fkar etm\u0259y\u0259 imkan verir: ziyar\u0259tl\u0259rin azalmas\u0131, aktivliyin a\u015fa\u011f\u0131 d\u00fc\u015fm\u0259si v\u0259 ya e-po\u00e7t kampaniyalar\u0131na reaksiya verilm\u0259m\u0259si.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bel\u0259 siqnal a\u015fkar edildikd\u0259n sonra sistem avtomatik olaraq m\u00fc\u015ft\u0259rini geri qaytarmaq \u00fc\u00e7\u00fcn ssenari i\u015f\u0259 sal\u0131r \u2014 f\u0259rdil\u0259\u015fdirilmi\u015f t\u0259klif, xat\u0131rlatma v\u0259 ya bonus g\u00f6nd\u0259rilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yana\u015fma <strong>churn analysis<\/strong> (m\u00fc\u015ft\u0259ri itkisi analitikas\u0131) adlan\u0131r v\u0259 m\u0259lumatlarla i\u015fl\u0259m\u0259yin \u0259n y\u00fcks\u0259k g\u0259lir g\u0259tir\u0259n istiqam\u0259tl\u0259rind\u0259n biri hesab olunur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u0259lumatlarla i\u015fl\u0259m\u0259k \u00fc\u00e7\u00fcn al\u0259tl\u0259r v\u0259 texnologiyalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Big Data il\u0259 i\u015fl\u0259m\u0259y\u0259 biznesl\u0259r\u0259 m\u00fcxt\u0259lif h\u0259ll\u0259rd\u0259n ibar\u0259t b\u00fct\u00f6v bir ekosistem k\u00f6m\u0259k edir. B\u00fct\u00fcn al\u0259tl\u0259ri eyni anda t\u0259tbiq etm\u0259k laz\u0131m deyil. \u018fsas m\u0259s\u0259l\u0259 onlar\u0131n h\u0259r birinin hans\u0131 funksiyan\u0131 yerin\u0259 yetirdiyini ba\u015fa d\u00fc\u015fm\u0259kdir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM sisteml\u0259ri<\/strong> h\u0259r bir m\u00fc\u015ft\u0259ri il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 tarix\u00e7\u0259sini saxlay\u0131r v\u0259 marketinq m\u0259lumatlar\u0131n\u0131n \u0259sas\u0131n\u0131 t\u0259\u015fkil edir.<\/li>\n\n\n\n<li><strong>CDP (Customer Data Platform)<\/strong> m\u00fcxt\u0259lif m\u0259nb\u0259l\u0259rd\u0259n g\u0259l\u0259n m\u0259lumatlar\u0131 vahid m\u00fc\u015ft\u0259ri profilind\u0259 birl\u0259\u015fdirir v\u0259 <strong>Customer 360<\/strong> modelini yarad\u0131r.<\/li>\n\n\n\n<li><strong>Veb-analitika al\u0259tl\u0259ri<\/strong>, m\u0259s\u0259l\u0259n <strong>GA4<\/strong>, istifad\u0259\u00e7il\u0259rin veb-sayt v\u0259 mobil t\u0259tbiql\u0259rd\u0259ki davran\u0131\u015f\u0131n\u0131 izl\u0259yir.<\/li>\n\n\n\n<li><strong>BI platformalar\u0131<\/strong>, o c\u00fcml\u0259d\u0259n <strong>Power BI<\/strong>, <strong>Tableau<\/strong> v\u0259 <strong>Looker<\/strong>, m\u0259lumatlar\u0131 anla\u015f\u0131lan dashboard v\u0259 hesabatlar \u015f\u0259klind\u0259 vizualla\u015fd\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>Ma\u015f\u0131n \u00f6yr\u0259nm\u0259si al\u0259tl\u0259ri<\/strong> seqmentl\u0259\u015fdirm\u0259d\u0259n tutmu\u015f m\u00fc\u015ft\u0259ri itkisini proqnozla\u015fd\u0131rma\u011fa q\u0259d\u0259r m\u00fcxt\u0259lif proqnozla\u015fd\u0131r\u0131c\u0131 modell\u0259r qurur.<\/li>\n\n\n\n<li><strong>Marketinq avtomatla\u015fd\u0131rma sisteml\u0259ri<\/strong> m\u0259lumatlar\u0131n d\u00fczg\u00fcn toplanmas\u0131na v\u0259 f\u0259rdil\u0259\u015fdirilmi\u015f ssenaril\u0259rin avtomatik i\u015f\u0259 sal\u0131nmas\u0131na k\u00f6m\u0259k edir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fsas qayda sad\u0259dir: \u0259vv\u0259lc\u0259 biznes m\u0259qs\u0259dini m\u00fc\u0259yy\u0259nl\u0259\u015fdirin, yaln\u0131z bundan sonra h\u0259min m\u0259qs\u0259d\u0259 uy\u011fun texnologiyan\u0131 se\u00e7in \u2014 \u0259ksin\u0259 deyil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">NovaTalks: Big Data-n\u0131n m\u00fc\u015ft\u0259ri d\u0259st\u0259yind\u0259 praktik t\u0259tbiqi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu al\u0259t kateqoriyalar\u0131n\u0131n ham\u0131s\u0131n\u0131 bir platforma n\u00fcmun\u0259sind\u0259 ayd\u0131n \u015f\u0259kild\u0259 g\u00f6rm\u0259k olar. Omnikanal platformas\u0131 <strong>NovaTalks<\/strong> m\u00fcxt\u0259lif kommunikasiya kanallar\u0131ndan g\u0259l\u0259n m\u00fcraci\u0259tl\u0259ri vahid interfeysd\u0259 birl\u0259\u015fdirir v\u0259 h\u0259r bir m\u00fcraci\u0259ti t\u0259hlil edil\u0259 v\u0259 istifad\u0259 oluna bil\u0259n m\u0259lumata \u00e7evirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015ft\u0259ri d\u0259st\u0259yi m\u00fc\u015ft\u0259ril\u0259rin h\u0259qiq\u0259t\u0259n n\u0259 d\u00fc\u015f\u00fcnd\u00fcy\u00fcn\u00fc v\u0259 n\u0259y\u0259 ehtiyac duydu\u011funu g\u00f6st\u0259r\u0259n \u0259n z\u0259ngin m\u0259lumat m\u0259nb\u0259l\u0259rind\u0259n biridir.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Kanal<\/th><th>Hans\u0131 hallarda daha faydal\u0131d\u0131r<\/th><\/tr><\/thead><tbody><tr><td><strong>Mesencerl\u0259r<\/strong><\/td><td>Xaricd\u0259n d\u0259 daxil olmaqla, m\u00fc\u015ft\u0259ri \u00fc\u00e7\u00fcn \u0259lav\u0259 x\u0259rc yaratmadan s\u00fcr\u0259tli v\u0259 rahat \u00fcnsiyy\u0259t<\/td><\/tr><tr><td><strong>Z\u0259ngl\u0259r<\/strong><\/td><td>Yaz\u0131\u015fman\u0131n uy\u011fun olmad\u0131\u011f\u0131 v\u0259 ya m\u0259s\u0259l\u0259nin operativ m\u00fczakir\u0259 t\u0259l\u0259b etdiyi hallar<\/td><\/tr><tr><td><strong>Onlayn \u00e7at<\/strong><\/td><td>Saytda real vaxt rejimind\u0259 \u00fcnsiyy\u0259t v\u0259 operativ d\u0259st\u0259k<\/td><\/tr><tr><td><strong>E-po\u00e7t<\/strong><\/td><td>R\u0259smi m\u00fcraci\u0259tl\u0259r, s\u0259n\u0259dl\u0259rin g\u00f6nd\u0259rilm\u0259si v\u0259 kommersiya t\u0259klifl\u0259rinin q\u0259bulu<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">B\u00fct\u00fcn kanallar \u2014 vahid m\u00fc\u015ft\u0259ri profili<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesencerl\u0259r, z\u0259ngl\u0259r, onlayn \u00e7at v\u0259 e-po\u00e7t vahid sistemd\u0259 i\u015fl\u0259diyi \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131 v\u0259 b\u00fct\u00fcn \u00fcnsiyy\u0259t tarix\u00e7\u0259si m\u0259rk\u0259zl\u0259\u015fdirilmi\u015f \u015f\u0259kild\u0259 bir yerd\u0259 saxlan\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktikada tam m\u00fc\u015ft\u0259ri profili m\u0259hz bel\u0259 g\u00f6r\u00fcn\u00fcr: operator m\u00fcraci\u0259tin hans\u0131 kanaldan g\u0259lm\u0259sind\u0259n as\u0131l\u0131 olmayaraq b\u00fct\u00fcn \u0259vv\u0259lki \u00fcnsiyy\u0259t tarix\u00e7\u0259sini v\u0259 kontekstini g\u00f6r\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xidm\u0259ti daha f\u0259rdil\u0259\u015fdirilmi\u015f etm\u0259k \u00fc\u00e7\u00fcn m\u00fcraci\u0259tl\u0259r seqmentl\u0259\u015fdiril\u0259, teql\u0259rl\u0259 i\u015far\u0259l\u0259n\u0259, uy\u011fun m\u00fct\u0259x\u0259ssisl\u0259r\u0259 y\u00f6nl\u0259ndiril\u0259 v\u0259 ya konkret m\u00fc\u015ft\u0259ri qruplar\u0131 \u00fc\u00e7\u00fcn kommunikasiyan\u0131 uy\u011funla\u015fd\u0131rmaq m\u0259qs\u0259dil\u0259 istifad\u0259 oluna bil\u0259r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">NovaTalks Insights: S\u00f6hb\u0259tl\u0259r m\u0259lumatlara \u00e7evrildikd\u0259<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015ft\u0259ri d\u0259st\u0259yind\u0259ki m\u0259lumatlar\u0131n \u0259ks\u0259riyy\u0259ti strukturla\u015fd\u0131r\u0131lmam\u0131\u015f olur. Canl\u0131 s\u00f6hb\u0259tl\u0259ri haz\u0131r c\u0259dv\u0259ll\u0259r\u0259 yerl\u0259\u015fdirm\u0259k \u00e7\u0259tindir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259hz burada m\u0259tn v\u0259 nitq analitikas\u0131 i\u015f\u0259 d\u00fc\u015f\u00fcr. <strong>NovaTalks Insights<\/strong> m\u00fcraci\u0259tl\u0259ri v\u0259 metadatalar\u0131 avtomatik emal edir, \u0259n vacib m\u0259lumatlar\u0131 \u00e7\u0131xar\u0131r v\u0259 terabaytlarla s\u00f6hb\u0259ti konkret analitik n\u0259tic\u0259l\u0259r\u0259 \u00e7evirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, <strong>Big Data<\/strong>-n\u0131n praktik t\u0259tbiqinin ayd\u0131n n\u00fcmun\u0259sidir. Platforma b\u00f6y\u00fck h\u0259cmli kommunikasiyan\u0131 t\u0259hlil ed\u0259r\u0259k t\u0259kmill\u0259\u015fdirilm\u0259li prosesl\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirir v\u0259 n\u0259yin optimalla\u015fd\u0131r\u0131lmal\u0131 oldu\u011funu d\u0259qiq g\u00f6st\u0259rir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real vaxt rejimind\u0259 BI hesabatlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Haz\u0131r dashboard-larla t\u0259chiz olunmu\u015f daxili <strong>BI<\/strong> sistemi kontakt m\u0259rk\u0259zinin \u0259sas g\u00f6st\u0259ricil\u0259rini real vaxt rejimind\u0259 n\u00fcmayi\u015f etdirir: operatorlar\u0131n m\u0259hsuldarl\u0131\u011f\u0131n\u0131, <strong>CSAT<\/strong> il\u0259 \u00f6l\u00e7\u00fcl\u0259n xidm\u0259t keyfiyy\u0259tini v\u0259 dig\u0259r vacib metrikalar\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hesabatlar biznes ehtiyaclar\u0131na uy\u011fun \u015f\u0259kild\u0259 f\u0259rdil\u0259\u015fdiril\u0259 bil\u0259r. \u0130stifad\u0259\u00e7il\u0259r laz\u0131m olan metrikalar\u0131 se\u00e7\u0259 v\u0259 onlar\u0131 ist\u0259nil\u0259n zaman interval\u0131 \u00fczr\u0259 qrupla\u015fd\u0131ra bil\u0259rl\u0259r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI al\u0259tl\u0259ri v\u0259 avtomatla\u015fd\u0131rma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00fcni intellekt operatorlara birba\u015fa s\u00f6hb\u0259t zaman\u0131 k\u00f6m\u0259k edir: s\u0259hvl\u0259ri d\u00fcz\u0259ldir, mesajlar\u0131 t\u0259rc\u00fcm\u0259 edir, \u00fcnsiyy\u0259t tonunu d\u0259yi\u015fir v\u0259 ya dan\u0131\u015f\u0131\u011f\u0131n q\u0131sa x\u00fclas\u0259sini haz\u0131rlay\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bundan \u0259lav\u0259, avtomatik keyfiyy\u0259t qiym\u0259tl\u0259ndirm\u0259 sistemi ayr\u0131ca i\u015fl\u0259yir. O, operatorlar\u0131n skriptl\u0259r\u0259 uy\u011funlu\u011funu v\u0259 \u00fcmumi i\u015f keyfiyy\u0259tini t\u0259hlil edir. Sistem b\u00fct\u00fcn s\u00f6hb\u0259tl\u0259ri qiym\u0259tl\u0259ndirir, halbuki insan t\u0259r\u0259find\u0259n apar\u0131lan yoxlama ad\u0259t\u0259n yaln\u0131z ki\u00e7ik bir hiss\u0259ni \u0259hat\u0259 ed\u0259 bilir. N\u0259tic\u0259d\u0259 qiym\u0259tl\u0259ndirm\u0259 daha obyektiv v\u0259 daha \u0259hat\u0259li olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7oxdilli chatbotlar tipik m\u00fcraci\u0259tl\u0259ri 24\/7 rejimind\u0259 emal edir v\u0259 laz\u0131m g\u0259ldikd\u0259 s\u00f6hb\u0259ti problemsiz \u015f\u0259kild\u0259 canl\u0131 operatora y\u00f6nl\u0259ndirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fg\u0259r b\u00fct\u00fcn m\u00fc\u015ft\u0259ri kommunikasiya kanallar\u0131n\u0131 vahid platformada birl\u0259\u015fdirm\u0259k v\u0259 m\u00fcraci\u0259tl\u0259ri biznes \u00fc\u00e7\u00fcn d\u0259y\u0259rli m\u0259lumatlara \u00e7evirm\u0259k ist\u0259yirsinizs\u0259, <strong>NovaTalks<\/strong> bunun \u00fc\u00e7\u00fcn haz\u0131r al\u0259tl\u0259r toplusunu t\u0259qdim edir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etika, m\u0259xfilik v\u0259 m\u0259lumatlar\u0131n qorunmas\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259lumatlarla i\u015fl\u0259m\u0259k m\u0259suliyy\u0259t t\u0259l\u0259b edir. \u0130stifad\u0259\u00e7il\u0259r \u015firk\u0259tl\u0259rin onlar\u0131n m\u0259lumatlar\u0131ndan nec\u0259 istifad\u0259 etdiyin\u0259 getdikc\u0259 daha \u00e7ox diqq\u0259t yetirirl\u0259r, <strong>GDPR<\/strong> d\u0259 daxil olmaqla qanunvericilik is\u0259 bu sah\u0259d\u0259 ayd\u0131n qaydalar m\u00fc\u0259yy\u0259n edir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259lumatlarla i\u015fi riskd\u0259n \u00fcst\u00fcnl\u00fcy\u0259 \u00e7evir\u0259n \u0259sas prinsipl\u0259r bunlard\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u015e\u0259ffafl\u0131q v\u0259 raz\u0131l\u0131q.<\/strong> M\u0259lumatlar\u0131 a\u00e7\u0131q \u015f\u0259kild\u0259 v\u0259 yaln\u0131z istifad\u0259\u00e7inin raz\u0131l\u0131\u011f\u0131 il\u0259 toplay\u0131n, onlar\u0131n hans\u0131 m\u0259qs\u0259dl\u0259 istifad\u0259 olunaca\u011f\u0131n\u0131 ayd\u0131n izah edin.<\/li>\n\n\n\n<li><strong>Minimalla\u015fd\u0131rma.<\/strong> Laz\u0131m olmayan h\u0259r \u015feyi toplamay\u0131n. Yaln\u0131z konkret m\u0259qs\u0259d \u00fc\u00e7\u00fcn z\u0259ruri olan m\u0259lumatlar\u0131 \u0259ld\u0259 edin.<\/li>\n\n\n\n<li><strong>T\u0259hl\u00fck\u0259sizlik.<\/strong> M\u0259lumatlar\u0131 \u015fifr\u0259l\u0259m\u0259, giri\u015f\u0259 n\u0259zar\u0259t v\u0259 m\u00fcnt\u0259z\u0259m audit vasit\u0259sil\u0259 s\u0131zmalardan qoruyun.<\/li>\n\n\n\n<li><strong>Anoniml\u0259\u015fdirm\u0259.<\/strong> M\u00fcmk\u00fcn olduqda \u015f\u0259xsi m\u0259lumatlar \u0259v\u0259zin\u0259 anoniml\u0259\u015fdirilmi\u015f v\u0259 \u00fcmumil\u0259\u015fdirilmi\u015f m\u0259lumatlardan istifad\u0259 edin.<\/li>\n\n\n\n<li><strong>First-party data-ya \u00fcst\u00fcnl\u00fck verin.<\/strong> \u00dc\u00e7\u00fcnc\u00fc t\u0259r\u0259f kukil\u0259rinin (third-party cookies) istifad\u0259si azalark\u0259n, etik qaydada toplanm\u0131\u015f \u00f6z m\u0259lumatlar\u0131n\u0131z biznes \u00fc\u00e7\u00fcn \u0259n etibarl\u0131 aktiv\u0259 \u00e7evrilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Burada maraql\u0131 bir paradoks var: m\u0259xfiliy\u0259 h\u00f6rm\u0259t n\u0259tic\u0259 etibaril\u0259 biznesin \u00f6z\u00fcn\u0259 d\u0259 fayda verir. Bu, m\u00fc\u015ft\u0259ril\u0259rin etibar\u0131n\u0131 art\u0131r\u0131r, etibar is\u0259 onlar\u0131n m\u0259lumatlar\u0131n\u0131 k\u00f6n\u00fcll\u00fc \u015f\u0259kild\u0259 payla\u015fmas\u0131na k\u00f6m\u0259k edir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Big Data il\u0259 i\u015fl\u0259y\u0259rk\u0259n \u0259n \u00e7ox rast g\u0259lin\u0259n s\u0259hvl\u0259r<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u0259lumatlar\u0131 sad\u0259c\u0259 toplamaq namin\u0259 toplamaq.<\/strong> M\u0259qs\u0259dsiz v\u0259 analiz olunmayan terabaytlarla m\u0259lumat aktiv deyil, \u0259lav\u0259 x\u0259rcdir.<\/li>\n\n\n\n<li><strong>M\u0259lumat keyfiyy\u0259tin\u0259 m\u0259h\u0259l qoymamaq.<\/strong> Dublikatlar, k\u00f6hn\u0259lmi\u015f qeydl\u0259r v\u0259 s\u0259hvl\u0259r yanl\u0131\u015f n\u0259tic\u0259l\u0259r\u0259 g\u0259tirib \u00e7\u0131xar\u0131r. &#8220;Garbage in, garbage out&#8221; prinsipi burada h\u0259mi\u015f\u0259 i\u015fl\u0259yir.<\/li>\n\n\n\n<li><strong>Hipotez olmadan analiz aparmaq.<\/strong> M\u0259lumatlar konkret biznes suallar\u0131na cavab tapmaq \u00fc\u00e7\u00fcn t\u0259hlil edilm\u0259lidir, t\u0259sad\u00fcfi \u015f\u0259kild\u0259 ara\u015fd\u0131r\u0131lmamal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Analitika il\u0259 real f\u0259aliyy\u0259t aras\u0131nda \u0259laq\u0259nin olmamas\u0131.<\/strong> \u018fn d\u0259qiq analitik n\u0259tic\u0259 bel\u0259 konkret kampaniya v\u0259 ya m\u0259hsul d\u0259yi\u015fiklikl\u0259rin\u0259 s\u0259b\u0259b olmursa, onun he\u00e7 bir d\u0259y\u0259ri yoxdur.<\/li>\n\n\n\n<li><strong>M\u0259xfiliyin n\u0259z\u0259r\u0259 al\u0131nmamas\u0131.<\/strong> M\u0259lumatlar\u0131n qorunmas\u0131 v\u0259 \u015f\u0259ffafl\u0131q t\u0259l\u0259bl\u0259rin\u0259 laqeyd yana\u015fmaq gec-tez etibar\u0131n itirilm\u0259si v\u0259 h\u00fcquqi riskl\u0259rl\u0259 n\u0259tic\u0259l\u0259nir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Marketinqd\u0259 Big Data-n\u0131n g\u0259l\u0259c\u0259yi: \u0259sas tendensiyalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stiqam\u0259t art\u0131q ayd\u0131nd\u0131r: m\u0259lumatlar\u0131n h\u0259cmi artma\u011fa davam ed\u0259c\u0259k, onlar\u0131 t\u0259hlil etm\u0259y\u0259 imkan ver\u0259n al\u0259tl\u0259r is\u0259 daha \u0259l\u00e7atan olacaq.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yax\u0131n ill\u0259rd\u0259 bu sah\u0259ni formala\u015fd\u0131racaq \u0259sas tendensiyalar bunlard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u00fcni intellekt v\u0259 ma\u015f\u0131n \u00f6yr\u0259nm\u0259si<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI rutin analitik i\u015fi \u00f6z \u00fcz\u0259rin\u0259 g\u00f6t\u00fcr\u00fcr v\u0259 insan\u0131n \u0259l il\u0259 emal ed\u0259 bilm\u0259y\u0259c\u0259yi h\u0259cmd\u0259 m\u0259lumat\u0131 t\u0259hlil etm\u0259y\u0259 imkan verir \u2014 avtomatik seqmentl\u0259\u015fdirm\u0259d\u0259n f\u0259rdil\u0259\u015fdirilmi\u015f t\u0259klifl\u0259rin yarad\u0131lmas\u0131na q\u0259d\u0259r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Real vaxt analitikas\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Q\u0259rarlar art\u0131q ay\u0131n sonunda deyil, m\u00fc\u015ft\u0259ri il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259nin ba\u015f verdiyi anda q\u0259bul edilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Privacy-First yana\u015fmas\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">G\u0259l\u0259c\u0259k etik \u015f\u0259kild\u0259 toplanm\u0131\u015f <strong>first-party data<\/strong> v\u0259 istifad\u0259\u00e7i m\u0259xfiliyini prioritet hesab ed\u0259n texnologiyalara m\u0259xsus olacaq.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proqnozla\u015fd\u0131r\u0131c\u0131 f\u0259rdil\u0259\u015fdirm\u0259<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sisteml\u0259r art\u0131q sad\u0259c\u0259 m\u00fc\u015ft\u0259rinin h\u0259r\u0259k\u0259tl\u0259rin\u0259 reaksiya vermir. Onlar ehtiyaclar\u0131 \u0259vv\u0259lc\u0259d\u0259n proqnozla\u015fd\u0131r\u0131r v\u0259 proaktiv \u015f\u0259kild\u0259 h\u0259r\u0259k\u0259t edirl\u0259r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analitikan\u0131n demokratikl\u0259\u015fm\u0259si<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ntuitiv interfeysl\u0259r v\u0259 AI k\u00f6m\u0259k\u00e7il\u0259ri say\u0259sind\u0259 m\u0259lumatlarla i\u015fl\u0259m\u0259k art\u0131q yaln\u0131z analitikl\u0259rin i\u015fi olmayacaq. H\u0259r bir marketoloq bu imkanlardan istifad\u0259 ed\u0259 bil\u0259c\u0259k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tez-tez veril\u0259n suallar<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Marketinqd\u0259 Big Data n\u0259dir? Sad\u0259 dill\u0259<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Big Data<\/strong> m\u00fc\u015ft\u0259ril\u0259rin davran\u0131\u015f\u0131 haqq\u0131nda toplanan b\u00f6y\u00fck h\u0259cmli m\u0259lumatlard\u0131r \u2014 klikl\u0259r, al\u0131\u015flar, bax\u0131\u015flar, r\u0259yl\u0259r v\u0259 s. \u015eirk\u0259tl\u0259r bu m\u0259lumatlar\u0131 auditoriyan\u0131 daha yax\u015f\u0131 anlamaq v\u0259 reklamdan m\u0259hsul \u00e7e\u015fidin\u0259 q\u0259d\u0259r daha d\u0259qiq biznes q\u0259rarlar\u0131 q\u0259bul etm\u0259k \u00fc\u00e7\u00fcn t\u0259hlil edirl\u0259r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Big Data adi analitikadan n\u0259 il\u0259 f\u0259rql\u0259nir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fn\u0259n\u0259vi analitika ad\u0259t\u0259n m\u0259hdud h\u0259cmd\u0259 strukturla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259lumatlarla i\u015fl\u0259yir v\u0259 <strong>&#8220;N\u0259 ba\u015f verdi?&#8221;<\/strong> sual\u0131na cavab verir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Big Data<\/strong> is\u0259 real vaxt rejimind\u0259 b\u00f6y\u00fck h\u0259cmd\u0259 v\u0259 m\u00fcxt\u0259lif formatl\u0131 m\u0259lumatlar\u0131 emal edir, davran\u0131\u015f\u0131 proqnozla\u015fd\u0131rma\u011fa v\u0259 geni\u015f miqyasda f\u0259rdil\u0259\u015fdirilmi\u015f m\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259si yaratma\u011fa imkan verir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015ft\u0259ril\u0259r haqq\u0131nda hans\u0131 m\u0259lumatlar\u0131 qanuni \u015f\u0259kild\u0259 toplamaq olar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yaln\u0131z istifad\u0259\u00e7inin raz\u0131l\u0131\u011f\u0131 il\u0259 payla\u015fd\u0131\u011f\u0131 v\u0259 konkret m\u0259qs\u0259d \u00fc\u00e7\u00fcn \u015f\u0259ffaf \u015f\u0259kild\u0259 toplanan m\u0259lumatlar\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u018fsas prinsip m\u0259lumatlar\u0131n minimalla\u015fd\u0131r\u0131lmas\u0131d\u0131r: yaln\u0131z h\u0259qiq\u0259t\u0259n laz\u0131m olan m\u0259lumatlar\u0131 toplamaq v\u0259 <strong>GDPR<\/strong> t\u0259l\u0259bl\u0259rin\u0259 \u0259m\u0259l etm\u0259k. \u018fn etibarl\u0131 m\u0259lumat m\u0259nb\u0259yi is\u0259 <strong>first-party data<\/strong> hesab olunur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Big Data sat\u0131\u015flar\u0131n artmas\u0131na nec\u0259 k\u00f6m\u0259k edir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Daha d\u0259qiq auditoriya seqmentl\u0259\u015fdirilm\u0259si, f\u0259rdil\u0259\u015fdirilmi\u015f t\u00f6vsiy\u0259l\u0259r, t\u0259l\u0259bin proqnozla\u015fd\u0131r\u0131lmas\u0131 v\u0259 m\u00fc\u015ft\u0259ril\u0259rin vaxt\u0131nda \u0259ld\u0259 saxlan\u0131lmas\u0131 vasit\u0259sil\u0259.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00fcn bunlar t\u0259klifl\u0259rin daha uy\u011fun olmas\u0131n\u0131 t\u0259min edir v\u0259 n\u0259tic\u0259d\u0259 h\u0259m konversiyan\u0131, h\u0259m d\u0259 orta sifari\u015f m\u0259bl\u0259\u011fini art\u0131r\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u00fcni intellekt marketinq analitikini \u0259v\u0259z ed\u0259c\u0259kmi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6y\u00fck ehtimalla yox. AI analitiki \u0259v\u0259z etm\u0259kd\u0259n daha \u00e7ox onun i\u015fini g\u00fccl\u0259ndir\u0259c\u0259k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00fcni intellekt m\u0259lumatlar\u0131n emal\u0131n\u0131 v\u0259 qanunauy\u011funluqlar\u0131n a\u015fkar edilm\u0259sini \u00f6z \u00fcz\u0259rin\u0259 g\u00f6t\u00fcr\u00fcr. Lakin d\u00fczg\u00fcn suallar verm\u0259k, n\u0259tic\u0259l\u0259ri \u015f\u0259rh etm\u0259k v\u0259 strateji q\u0259rarlar q\u0259bul etm\u0259k h\u0259l\u0259 d\u0259 insan\u0131n m\u0259suliyy\u0259tidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u0259tic\u0259<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Big Data<\/strong> marketinqin mahiyy\u0259tini d\u0259yi\u015fir. M\u00fc\u015ft\u0259ril\u0259rin n\u0259 ist\u0259diyini t\u0259xmin etm\u0259k \u0259v\u0259zin\u0259, biznesl\u0259r bunu d\u0259qiq \u00f6yr\u0259nm\u0259k v\u0259 proaktiv \u015f\u0259kild\u0259 h\u0259r\u0259k\u0259t etm\u0259k imkan\u0131 \u0259ld\u0259 edirl\u0259r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259lumatlar \u015firk\u0259tl\u0259r\u0259 auditoriyan\u0131 anonim k\u00fctl\u0259 kimi deyil, \u00f6z v\u0259rdi\u015fl\u0259ri, ehtiyaclar\u0131 v\u0259 g\u00f6zl\u0259ntil\u0259ri olan konkret insanlar kimi g\u00f6rm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lakin texnologiyalar v\u0259 b\u00f6y\u00fck h\u0259cmd\u0259 m\u0259lumatlar u\u011furun yaln\u0131z bir hiss\u0259sidir. \u00dcst\u00fcnl\u00fck \u0259n \u00e7ox m\u0259lumat toplayan \u015firk\u0259t\u0259 deyil, d\u00fczg\u00fcn suallar ver\u0259n, istifad\u0259\u00e7i m\u0259xfiliyin\u0259 h\u00f6rm\u0259t ed\u0259n v\u0259 \u0259ld\u0259 etdiyi analitik n\u0259tic\u0259l\u0259ri real biznes q\u0259rarlar\u0131na \u00e7evir\u0259 bil\u0259n \u015firk\u0259t\u0259 m\u0259xsus olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0259hz analitika, etika v\u0259 sa\u011flam d\u00fc\u015f\u00fcnc\u0259nin k\u0259si\u015fdiyi n\u00f6qt\u0259d\u0259 m\u00fc\u015ft\u0259rini h\u0259qiq\u0259t\u0259n d\u0259rind\u0259n anlamaq m\u00fcmk\u00fcn olur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Data marketinqi t\u0259xminl\u0259r s\u0259n\u0259tind\u0259n m\u00fc\u015ft\u0259ril\u0259rin real davran\u0131\u015f\u0131na \u0259saslanan d\u0259qiq yana\u015fmaya \u00e7evirir. Bu m\u0259qal\u0259d\u0259 Big Data-n\u0131n sad\u0259 izah\u0131n\u0131, biznesl\u0259rin bu m\u0259lumatlar\u0131 haradan \u0259ld\u0259 etdiyini, hans\u0131 analitika n\u00f6vl\u0259rinin m\u00f6vcud oldu\u011funu v\u0259 \u0259n \u0259sas\u0131, m\u0259lumatlar\u0131n \u015firk\u0259tl\u0259r\u0259 m\u00fc\u015ft\u0259ril\u0259rin ehtiyaclar\u0131n\u0131, motivasiyas\u0131n\u0131 v\u0259 n\u00f6vb\u0259ti add\u0131mlar\u0131n\u0131 daha yax\u015f\u0131 anlama\u011fa nec\u0259 k\u00f6m\u0259k etdiyini izah edirik.<\/p>\n","protected":false},"author":7,"featured_media":11212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[4324,4307,4325,367,4479,1211,4475,356,385,4226,4232],"class_list":["post-11223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-big-data-az","tag-customer-segmentation-az","tag-data-driven-marketing-az","tag-frdilsdirm","tag-mlumatlara-saslanan-marketinq","tag-mustri-analitikasi","tag-mustri-seqmentasiyasi","tag-mustri-tcrubsi","tag-novatalks-4","tag-predictive-analytics-az","tag-proqnozlasdirici-analitika"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Big Data marketinqd\u0259: m\u0259lumatlar m\u00fc\u015ft\u0259ril\u0259ri nec\u0259 anlama\u011fa 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